Apple presentation 2023

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What was shown at Apple's autumn presentation on 12 September 2023? We tell you in the article news about Apple Event.

Apple's autumn presentation 2023
Apple has traditionally chosen September for the premiere of new products. This year, the date of the presentation of Apple 2023 is scheduled for 12 September - on Tuesday at 20:00 Kiev time. For you have collected the main news about what was shown on the online broadcast of novelties from Apple.

What was shown at the presentation Apple 2023
What Apple presented in autumn 2023? As expected by fans of "apple" technology, at the autumn conference Apple 2023 showed a lot of new products, namely:

• iPhone 15;
• iPhone 15 Plus;
• iPhone 15 Pro;
• iPhone 15 Pro Max;
• Apple Watch 9;
• Apple Watch Ultra 2.

Below we tell you more about what was shown at Apple's 2023 autumn presentation and what specifications the new products received.

iPhone 15 and iPhone 15 Plus
Smartphones iPhone 15 and 15 Plus became the headliners of the show. As a rule, before the presentation of Apple 2023, the exact characteristics of the devices are not disclosed. However, insiders have been leaking a lot of information about the upcoming Apple smartphones throughout the year. The base lineup includes two models:

iPhone 15 - 6.1 in;
iPhone 15 Plus - 6.7 inches;
The design of smartphones has slightly changed. The devices received more rounded edges. The colour scheme is presented in five colours: black, pink, blue, yellow, green. Dynamic Island first appeared in the smartphones of the basic line. Now users of all new products will be able to enjoy the "dynamic island" and its interesting functions. The screen received improved brightness indicators: 1600 nits and 2000 nits when viewing content in HDR quality.

The novelty is equipped with a more powerful A16 Bionic chip with a 5-core graphics chip. Such a processor was installed in last year's line of smartphones iPhone 14 Pro. The model is equipped with a 5G module to connect to high-speed mobile internet.The iPhone 15 has a new dual camera consisting of these sensors:

26mm main lens at 48MP resolution;
a 52mm telephoto camera at 12MP.

The camera features optical zooms of 0.5x, 1x and 2x. Photos are incredibly detailed and contrasty in all lighting conditions. The portrait mode has been improved, which activates automatically when you want to take a portrait photo. The TrueDepth camera got auto focus and an improved Smart HDR shooting mode.

This year, smartphones got a USB-C connector for charging instead of Lightning.

iPhone 15 Pro and iPhone 15 Pro Max
Also at the Apple presentation 2023 showed the professional versions of iPhone 15 Pro and iPhone 15 Pro Max. These smartphones have these parameters:

The display diagonal of the iPhone 15 Pro is 6.1 inches, and the Pro Max is 6.7 inches. An important innovation is the replacement of the notification mode switch with an action button, which will be customisable.
The body is made of durable brushed titanium alloy, which made the smartphones lighter. Recall that the previous models had a steel body. The colour palette is available in these body shades: Black Titanium, White Titanium, Blue Titanium, Natural Titanium.
The performance of the smartphone is provided by the 3-nanometre A17 Pro chip. This is an even higher performing chip than last year's chip. The processor has 6 performance cores and 6 GPU cores.
The iPhone 15 Pro and Pro Max are equipped with a new charging connector - USB-C. There is also support for USB-C data transfer at speeds of up to 100Gbps.
The iPhone 15 Pro and Pro Max have three main camera sensors: a 48MP main 24mm sensor, two 12MP telephoto lenses (77mm and 120mm).

Apple Watch 9
As a novelty Apple 2023 autumn also presented the Apple Watch Series 9 smartwatch. The watch did not receive any special external changes. The main update is the installation of a new processor S9, which will increase the overall performance of smartwatches, autonomy and speed. Recall that Apple Watch 8 runs on the S8 chip, which is considered equal in power level to the S6 processor. The novelty adds a new Double Tap option that allows you to control the watch with gestures. In addition, the smartwatch added a new NameDrop function and improved Siri voice assistant.

At the presentation of Apple 2023 watch 9-series showed in a new pink shade of the case, and also presented new straps. It's worth noting that the straps are also made of completely recycled materials.

Apple Watch Ultra 2
At Apple's September 2023 presentation, they showed off the new Apple Watch Ultra 2. The model features the S9 processor with improved performance and autonomy. The screen brightness is 3000 nits and a torch is also installed. There is an option to search for iPhone, gesture control (Double Tap). Autonomy reaches 36 hours of active use. The watch remains in the only silver matte shade of the case. Users will now be able to choose new shades of straps.

iOS 17 release date
The new firmware for iPhones is already being tested and finalised. At the Apple 2023 event, representatives of the company reminded about some of the features of the new firmware, which received iPhone 15. Recall what we know about iOS 17:

Updated Siri voice assistant. Now you can call him with the short phrase "Siri".
You can create contact cards by adding posters, stickers, captions.
StandBy mode, which turns the iPhone into a desktop clock.
Playlist and browser sharing is implemented.
NameDrop wireless sharing.
Improved search, typing, auto-correct.
In the iMessage app, it became easier to search for desired texts.
FaceTime added reactions and voice message recording.
Creating regular and animated stickers.

Where to watch Apple 2023
You can watch the presentation on the official website apple.com, on Apple TV, and on Apple's YouTube channel. The event itself took place at Apple Park in Cupertino. A limited number of guests were invited. However, anyone could watch the online presentation on Apple's YouTube channel or the company's official website. The presentation was broadcast at 20:00 Kyiv time.